Marketing

Take the chance to measure yourself with one of the best international Marketing faculties: you will have the opportunity to learn about marketing in an innovative and interdisciplinary perspective, becoming familiar with the latest innovation in Strategic Brand and Product Management, Digital Marketing as well as Neuroscience and Behavioral sciences

Applied Brand & Product Management

Language English
Location Distance learning
Duration min 1 week (June 22 - 26)/28 hours
ECTS 4
PREVIEW
Identify marketing opportunities, select the right tools and methodologies, evaluate the interaction among different approaches and harness marketing to improve performance
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Consumer Behavior

Language English
Location Distance learning
Duration min 1 week (June 22 - 26)/28 hours
ECTS 4
PREVIEW
Explore consumer behavior, one of the most exciting areas in marketing, by determining consumers’ needs and wants, how they are satisfied and the environment in which behaviors occur
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Digital Marketing

Language English
Location Distance learning
Duration min 1 week (June 29 - July 03)/28 hours
ECTS 4
PREVIEW
Discover the digital marketing toolbox, build a digital marketing plan, interact effectively with customers and reach your objectives
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Neuromarketing

Language English
Location Distance learning
Duration min 1 week (June 29 - July 03)/28 hours
ECTS 4
PREVIEW
Focus on the consumer as an individual and how social context and other social variables can influence consumer behavior
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