Marketing

Applied Brand & Product Management

Language English
Location Distance learning
Duration min 1 week (June 22 - 26)/28 hours
ECTS 4
PREVIEW
Identify marketing opportunities, select the right tools and methodologies, evaluate the interaction among different approaches and harness marketing to improve performance
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Consumer Behavior

Language English
Location Distance learning
Duration min 1 week (June 22 - 26)/28 hours
ECTS 4
PREVIEW
Explore consumer behavior, one of the most exciting areas in marketing, by determining consumers’ needs and wants, how they are satisfied and the environment in which behaviors occur
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Digital Marketing

Language English
Location Distance learning
Duration min 1 week (June 29 - July 03)/28 hours
ECTS 4
PREVIEW
Discover the digital marketing toolbox, build a digital marketing plan, interact effectively with customers and reach your objectives
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Neuromarketing

Language English
Location Distance learning
Duration min 1 week (June 29 - July 03)/28 hours
ECTS 4
PREVIEW
Focus on the consumer as an individual and how social context and other social variables can influence consumer behavior
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