Sport Management and Law (ENG)

Edition 2020 completed

Language English

Location Distance learning

Duration 1 week (July 06 - 10)/28 hours

ECTS 4

The course introduces students to the interdisciplinary area of Sports Management and analyzes the sports phenomenon from a managerial, financial, legal and marketing perspective, providing a quantitative and qualitative analysis of the phenomenon generated by the sector. Students will have the opportunity to fully understand what it means to be a sports manager through the participation and experience of sector’s operators (such as managers of federations and sports clubs, sports agents, etc.) and interactive lessons.

Course leader – Prof. Enrico Lubrano

FEES PER WEEK

Promotional offer: more than 30% discount on the tuition fee (1,000 €)
Final fee: 690 €

DATES

1 week July 06 – July 10

During this course, students will experience what it means to be a manager in the sports sector through online meetings with companies, corporate speakers, interactive lectures and much more, thanks to the extensive international network of Luiss University. Students will learn how to analyze industry specific legislation and cases related to Administrative Law of Sport, Sports Law, Sports Community Law, understanding the fundamentals of sports marketing and sporting from a business perspective.

At the end of the course, students will be able to:

  • Understand the business plan construction and analysis for starting and developing activities in the sports sector
  • Understand the system dimension, from a legal point of view, with reference to the international and national sports regulations and to the management of federations and sports clubs

Course schedule

Please keep in mind that the contents of individual classes may be slightly modified according to the progress of the class.

LessonsContent/Material coveredActivitiesNotes
July 6, 2020
09:00 – 10:45
Sports organization: detailed description of the figures and tasks in sports organizationProf. Paolo del Bene
July 6, 2020
11:00 – 12:45
Business Plan: Strategic planning toolsProff. Luca Pirolo/Luigi Nasta
July 6, 2020
14:00 – 15:45
Project creation: how a sports project is developedProf. Paolo del Bene
July 6, 2020
16:00 – 17:45
Internal communicationProf. Umberto Dalla Pozza
July 7, 2020
9:00 – 10:45
Brand and value in sportProf. Marco Francesco Mazzù
July 7, 2020
11:00 – 12:45
External communicationProf. Marco Francesco Mazzù
July 7, 2020
14:00 – 15:45
International sports regulationsProf. Enrico Lubrano
July 7, 2020
16:00 – 17:45
European sports lawProf. Enrico Lubrano
July 8, 2020
9:00 – 10:45
Business Plan: Competitive context analysisProff. Luca Pirolo/Luigi Nasta
July 8, 2020
11:00 – 12:45
Organization of the project management functionProf. Paolo Del Bene
July 8, 2020
14:00 – 15:45
Merchandising and promotionProf. Marco Francesco Mazzù
July 8, 2020
16:00 – 17:45
The Management of a Sports Federation
The activity of Sports Agent
Prof. Enrico Lubrano
July 9, 2020
9:00 – 10:45
Management of human resources in the Sports Club
The planning of the actions, activities, time and resources of a sports activity
Prof. Paolo Del Bene
July 9, 2020
11:00 – 12:45
The policies and strategies of the organization
Program definition
Prof. Paolo Del Bene
July 9, 2020
14:00 – 15:45
Business Plan:
Market analysis
Proff. Luca Pirolo/Luigi Nasta
July 9, 2020
16:00 – 17:45
Business Plan:
Economic and financial evaluations
Proff. Luca Pirolo/Luigi Nasta Dr Vittorio Vecchione
July 10, 2020
9:00 – 13:00
EXAM

Contact us

Do you have any question? Contact us.
Al fine di migliorare la tua esperienza di navigazione, questo sito utilizza i cookie di profilazione di terze parti. Chiudendo questo banner o accedendo ad un qualunque elemento sottostante acconsenti all’uso dei cookie.