|Behavioral Economics and Consumer Decision Making||6|
|Managerial Economics: Theories and Marketing Applications||6|
|Legal Issues in Marketing||6|
|Research Methodology for Marketing||6|
|Product and Brand Management||8|
|Organizational Issues in Marketing and Sales||8|
|Web Analytics and Marketing||8|
|Marketing Communication and New Media||6|
|Retail and Service Experience Marketing||6|
|Marketing Plan & Markstrat Simulation||6|
|2 Elective courses||6+6|
|Mandatory language course||4|
|Learning Innovation Activities||4|
|Internship (or project work)||8|
The master’s program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.
Luiss is committed to broaden its international dimension by giving current and prospective students the chance to belong to a dynamic community.
Erasmus+ and Bilateral Exchange Programs
The Luiss Student Exchange Office manages and promotes student exchanges within the Erasmus Program, as well as through bilateral exchange agreements with non-European universities. The procedures are based on the ECTS system. All eligible students can apply to be selected for an opportunity to study abroad on an Erasmus+ or Bilateral exchange in one of our several partner Institutions. Our Erasmus+/Bilateral network currently boasts 218 agreements with Higher Education Institutions in 46 countries, and it grows every year.
Structured Partnership Exchange and Double Degree Programs
The International Development Office offers to students a wide range of structured partnerships and double degree programs they can apply for, depending on the specific Bachelor’s or Master’s Degree program they’re currently enrolled in or the program they’re willing to enroll in for the next academic year.
Senior Partner / Managing Director - The Boston Consulting Group
Graduated in Business & Management, 1992
Vincenzo Tortorici is currently a Senior Partner & Managing Director of The Boston Consulting Group, where he is a core member of the Financial Institutions and of the Private Equity practices.
Vincenzo is a senior banking professional with more than 20 years of experience and a broad range of expertise across the corporate finance/M&A, private equity and banking sectors. Over the course of his career, he has advised several leading institutions through complex M&A moves and has also served as senior executive.
Prior to joining BCG in 2017, he worked in Unicredit’s Corporate and Investment Banking Division as Global Head of Financial Institutions. He previously led the bank’s global M&A business within the Corporate and Investment Banking Division. Vincenzo was also a Senior Partner at McKinsey & Company, where – over 15 years across the London, Copenhagen and Milan offices – he served major banking institutions, insurance companies and private equity players. Early in his career, Vincenzo was an Associate (in NY and London) at Morgan Stanley in the M&A Department and an Analyst at Bain & Company. Vincenzo holds an MBA from the MIT Sloan School of Management and a degree in Economics from Luiss University.
QTEM Masters Network
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.