|Behavioral Economics and Consumer Decision Making||6|
|Managerial Economics: Theories and Marketing Applications||6|
|Legal Issues in Marketing||6|
|Research Methodology for Marketing||6|
|Product and Brand Management||8|
|Organizational Issues in Marketing and Sales||8|
|Web Analytics and Marketing||8|
|Marketing Communication and New Media||6|
|Retail and Service Experience Marketing||6|
|Marketing Plan & Markstrat Simulation||6|
|2 Elective courses||6+6|
|Mandatory language course||4|
|Learning Innovation Activities||4|
|Internship (or project work)||8|
The master’s program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.
Luiss is committed to broaden its international dimension by giving current and prospective students the chance to belong to a dynamic community.
Erasmus+ and Bilateral Exchange Programs
The Luiss Student Exchange Office manages and promotes student exchanges within the Erasmus Program, as well as through bilateral exchange agreements with non-European universities. The procedures are based on the ECTS system. All eligible students can apply to be selected for an opportunity to study abroad on an Erasmus+ or Bilateral exchange in one of our several partner Institutions. Our Erasmus+/Bilateral network currently boasts 218 agreements with Higher Education Institutions in 46 countries, and it grows every year.
Structured Partnership Exchange and Double Degree Programs
The International Development Office offers to students a wide range of structured partnerships and double degree programs they can apply for, depending on the specific Bachelor’s or Master’s Degree program they’re currently enrolled in or the program they’re willing to enroll in for the next academic year.
Segretario Generale Ministero degli Affari Esteri e della Cooperazione Internazionale
Graduated in Political Science, 1982
Secretary General of the Ministry of Foreign Affairs and International Cooperation of the Republic of Italy, Ambassador Elisabetta Belloni assumed her duties on May 5th 2016, after holding the post of Chief of Cabinet of the Minister of Foreign Affairs and International Cooperation of Italy, Hon. Paolo Gentiloni, from June 2015 to May 2016. Born in Rome in 1958, she studied Political Science at Luiss Guido Carli University of Rome, where she graduated in 1982. She joined the Foreign Service in 1985.
In August 1986 she was seconded to the United Nations Industrial Development Organisation (UNIDO) in Vienna. As Second Secretary in the Office for the Conference on Security and Cooperation in Europe CSCE (1989-1992), she represented Italy at the Vienna Negotiations as Deputy Head of Delegation for CSBM (Confidence and Security Building Measures). She was also Member of the Italian Delegation to the Helsinki Meeting on CSCE negotiations (1992).
She was First Secretary at the Italian Permanent Mission to the International Organisations in Vienna (1993-1996) and Head of the Economic and Commercial Office in the Embassy of Italy in Bratislava (1996-1999).
Back to Rome, she served in the Directorate-General for European Countries and then as Chief of Cabinet to the Under-Secretary of State in charge of European Affairs (2002-2004). As Head of the Ministry’s Crisis Management Unit from 2005 to 2008, she was in charge of the Italian response to major international crises and natural catastrophes.
Ambassador Belloni held the posts of Director General for Development Cooperation (2008 – 2012) and Director General for Human Resources, Budget and Innovation (2013 – 2015) in the Italian Foreign Ministry. She is a member of the Luiss Board of directors.
QTEM Masters Network
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.