The master’s degree in Market Relationship and Customer Engagement was designed to train students in maintaining relationships with private customers and commercial clients.
The master’s degree program in Marketing has two majors: – Market Relationship & Costumer Engagement and Marketing Analytics & Metrics – to respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.
|Behavioral Economics and Consumer Decision Making||6|
|Managerial Economics: Theories and Marketing Applications||6|
|Legal Issues in Marketing||6|
|Research Methodology for Marketing||6|
|Product and Brand Management||8|
|Organizational Issues in Marketing and Sales||8|
|Web Analytics and Marketing||8|
|Marketing Communication and New Media||6|
|Retail and Service Experience Marketing||6|
|Marketing Plan & Markstrat Simulation||6|
|2 Elective courses||6+6|
|Mandatory language course||4|
|Ethics, Responsibility, Sustainability Laboratory||4|
|Internship (or project work)||8|
Students enrolled in Italian language degree programs must take two courses taught in English.
The master’s program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.
Luiss is committed to broaden its international dimension by giving current and prospective students the chance to belong to a dynamic community.
Erasmus+ and Bilateral Exchange Programs
The Luiss Student Exchange Office manages and promotes student exchanges within the Erasmus Program, as well as through bilateral exchange agreements with non-European universities. The procedures are based on the ECTS system. All eligible students can apply to be selected for an opportunity to study abroad on an Erasmus+ or Bilateral exchange in one of our several partner Institutions. Our Erasmus+/Bilateral network currently boasts 218 agreements with Higher Education Institutions in 46 countries, and it grows every year.
Structured Partnership Exchange and Double Degree Programs
The International Development Office offers to students a wide range of structured partnerships and double degree programs they can apply for, depending on the specific Bachelor’s or Master’s Degree program they’re currently enrolled in or the program they’re willing to enroll in for the next academic year.
Bvlgari Global Marketing and Communication Vice President
Graduated in BUSINESS & MANAGEMENT, 1991
Carla Liuni was born in a small town called Catanzaro in Calabria. She is the first of three sisters and thanks to her father’ support at the age of 18 Carla attended Luiss University in Rome where she got a degree in Economics as well as a Master Degree in Marketing.
Carla had an exciting career with P&G for over 20 years in London, Germany, Geneva and Singapore.
She has spent over 10 years in Prestige category across a variety of brands and roles. She played a key leadership role in transforming the Dolce & Gabbana business from a relatively small fragrance brand, when P&G acquired it, to what is today recognized as one of the leading Beauty house in the market. She then moved to Singapore as Regional Commercial leader for Asia Pacific, where she led the business back to double digit growth while making powerful interventions to the organization structure and built capabilities to ensure in market competitiveness.
When she left P&G, Carla was General Manager of Prestige Luxury Brands. In this role, she had been responsible for leading portfolio (Gucci, DG, Hugo Boss, AMcQueen, Stella Mcartney…) and innovation strategies for global top and bottom line.
In 2015 she took over as BVLGARI Global Marketing and Communication Vice President. She is now responsible for marketing and communication vision, strategy and implementation worldwide for the Bulgari brand across the 5 BU’s (jewelry, watches, accessories, fragrances and hotels).
She owns brand image and overall visibility of the brand (paid, owned and earned) across the world. She is accountable for global A&P spending, investment choices by BUs, by region and by mktg activities (ATL and BTL).
Carla is married and has three very energetic boys aged fifteen, eleven and ten.
QTEM Masters Network
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.