|Behavioral Economics and Consumer Decision Making||6|
|Managerial Economics: Theories and Marketing Applications||6|
|Legal Issues in Marketing||6|
|Research Methodology for Marketing||6|
|Product and Brand Management||8|
|Organizational Issues in Marketing and Sales||8|
|Web Analytics and Marketing||8|
|Marketing Communication and New Media||6|
|Retail and Service Experience Marketing||6|
|Marketing Plan & Markstrat Simulation||6|
|2 Elective courses||6+6|
|Mandatory language course||4|
|Learning Innovation Activities||4|
|Internship (or project work)||8|
The master’s program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.
Erasmus+ and Bilateral Exchange Programs
Structured Partnership Exchange and Double Degree Programs
CEO and General Manager of Banca Monte dei Paschi di Siena SpA from September 2016 to May 2020
Graduated in BUSINESS & MANAGEMENT, 1984
QTEM Masters Network
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.