The master’s degree in Market Relationship and Customer Engagement was designed to train students in maintaining relationships with private customers and commercial clients.
The master’s degree program in Marketing has two majors: – Market Relationship & Costumer Engagement and Marketing Analytics & Metrics – to respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.
|Behavioral Economics and Consumer Decision Making||6|
|Managerial Economics: Theories and Marketing Applications||6|
|Legal Issues in Marketing||6|
|Research Methodology for Marketing||6|
|Product and Brand Management||8|
|Organizational Issues in Marketing and Sales||8|
|Web Analytics and Marketing||8|
|Marketing Communication and New Media||6|
|Retail and Service Experience Marketing||6|
|Marketing Plan & Markstrat Simulation||6|
|2 Elective courses||6+6|
|Mandatory language course||4|
|Ethics, Responsibility, Sustainability Laboratory||4|
|Internship (or project work)||8|
Students enrolled in Italian language degree programs must take two courses taught in English.
The master’s program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.
Luiss is committed to broaden its international dimension by giving current and prospective students the chance to belong to a dynamic community.
Erasmus+ and Bilateral Exchange Programs
The Luiss Student Exchange Office manages and promotes student exchanges within the Erasmus Program, as well as through bilateral exchange agreements with non-European universities. The procedures are based on the ECTS system. All eligible students can apply to be selected for an opportunity to study abroad on an Erasmus+ or Bilateral exchange in one of our several partner Institutions. Our Erasmus+/Bilateral network currently boasts 218 agreements with Higher Education Institutions in 46 countries, and it grows every year.
Structured Partnership Exchange and Double Degree Programs
The International Development Office offers to students a wide range of structured partnerships and double degree programs they can apply for, depending on the specific Bachelor’s or Master’s Degree program they’re currently enrolled in or the program they’re willing to enroll in for the next academic year.
CFO Gruppo Leonardo - Finmeccanica
Graduated in Business & Management, 1996
Alessandra Genco is the CFO of Leonardo, the Italian aerospace and defense company. She was previously Vice President Group Finance, in charge of capital markets, treasury, investments and insurance activities.
Prior to joining Leonardo, she spent seven years in the US where she worked in the Investment Banking Division of Goldman Sachs as Vice President in their New York Office.
She covered clients across numerous industries, including financial sponsors. She holds an MBA from the Stanford Graduate School of Business and a M.Sc. in Economics from Luiss Guido Carli University. She is on the board of various companies, in Europe and in the US. Strongly committed to the theme of diversity, she serves as mentor of talented young women.
QTEM Masters Network
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.