After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.
Marketing Analytics & Metrics
Major of the Master’s Degree in Marketing
The degree program is divided into two different majors, both of which are offered in English and Italian. Marketing Analytics and Metrics (Analisi e misure di marketing) was designed to prepare students to analyzing market changes while the program in Market Relationship and Customer Engagement (Gestione dei processi e delle relazioni di marketing) was designed to train students in maintaining relationships with clients and commerical clients.
The master’s program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.
The master’s degree program in Marketing aims to increase both basic knowledge and specialized skills in the field of marketing.
The program's majors create two different professional profiles that respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.
Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.
The program is only enhanced by its students’ diverse backgrounds, whose skills can be shared and combined to generate enormous value for the job market.
Get information about taking the admission test.
I year – 2020-2021
|Behavioral Economics and Consumer Decision Making||6|
|Managerial economics: theories and marketing applications||6|
|Legal Issues in Marketing||6|
|Research Methodology for Marketing||6|
|Product & Brand Management||8|
|Organizational Issues in Marketinig and Sales||8|
|Statistics for Marketing||8|
II year – 2021-2022
|Customer Intelligence and Big Data||6|
|Marketing Plan and Markstrat Simulation||6|
|2 Elective courses||6+6|
Activities for all majors
|Mandatory language course||4|
|Ethics, Responsibility, Sustainability Laboratory||4|
|Internship (or project work)||8|
Students enrolled in Italian language degree programs must take two courses taught in English.
Graduates of the two versions of the major in Analisi e misure di marketing and Marketing Analytics & Metrics will be able to work as marketing/business/industry analysts, marketing & sales performance specialists, researchers (at institutes, research companies and consultancy firms), brand/product/communication managers and consultants.
Graduates of the major in Gestione dei processi e delle relazioni di marketing and Marketing Relationships & Customer Engagement can work as marketing managers, brand/product/communication managers, account/sales managers, merchandisers/promoters and consultants.
Double Degrees & other International Opportunities
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