Marketing Analytics & Metrics

120 ECTS
2 YEAR PROGRAM
Major of the Master’s Degree in Marketing

The master’s degree in Market Relationship and Customer Engagement was designed to train students in maintaining relationships with private customers and commercial clients.

The master’s degree program in Marketing has two majors: – Market Relationship & Costumer Engagement and Marketing Analytics & Metrics – to respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.

I year – 2020-2021

CourseCredits
Consumer Behavior8
Behavioral Economics and Consumer Decision Making6
Managerial economics: theories and marketing applications6
Legal Issues in Marketing6
Research Methodology for Marketing6
Marketing Metrics6
Product & Brand Management8
Organizational Issues in Marketinig and Sales8
Statistics for Marketing8

II year – 2021-2022

CourseCredits
Customer Intelligence and Big Data6
Marketing Plan and Markstrat Simulation6
2 Elective courses6+6

Activities for all majors

ActivityCredits
Mandatory language course4
Ethics, Responsibility, Sustainability Laboratory4
Internship (or project work)8
Master’s thesis18
Total credits120

Students enrolled in Italian language degree programs must take two courses taught in English.

The master’s program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.

Luiss is committed to broaden its international dimension by giving current and prospective students the chance to belong to a dynamic community.

Erasmus+ and Bilateral Exchange Programs

The Luiss Student Exchange Office manages and promotes student exchanges within the Erasmus Program, as well as through bilateral exchange agreements with non-European universities. The procedures are based on the ECTS system. All eligible students can apply to be selected for an opportunity to study abroad on an Erasmus+ or Bilateral exchange in one of our several partner Institutions. Our Erasmus+/Bilateral network currently boasts 218 agreements with Higher Education Institutions in 46 countries, and it grows every year.

Structured Partnership Exchange and Double Degree Programs

The International Development Office offers to students a wide range of structured partnerships and double degree programs they can apply for, depending on the specific Bachelor’s or Master’s Degree program they’re currently enrolled in or the program they’re willing to enroll in for the next academic year.

Double Degree in Marketing Analytics with Tilburg University

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