Marketing Analytics & Metrics

120 ECTS
Major of the Master’s Degree in Marketing

The master’s degree in Market Relationship and Customer Engagement was designed to train students in maintaining relationships with private customers and commercial clients.

The master’s degree program in Marketing has two majors: – Market Relationship & Costumer Engagement and Marketing Analytics & Metrics – to respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.

Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.

I year – 2020-2021

Consumer Behavior8
Behavioral Economics and Consumer Decision Making6
Managerial economics: theories and marketing applications6
Legal Issues in Marketing6
Research Methodology for Marketing6
Marketing Metrics6
Product & Brand Management8
Organizational Issues in Marketinig and Sales8
Statistics for Marketing8

II year – 2021-2022

Customer Intelligence and Big Data6
Marketing Plan and Markstrat Simulation6
2 Elective courses6+6

Activities for all majors

Mandatory language course4
Ethics, Responsibility, Sustainability Laboratory4
Internship (or project work)8
Master’s thesis18
Total credits120

Students enrolled in Italian language degree programs must take two courses taught in English.

The master’s program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.

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