Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.
|Understanding the Consumer||Fall||6|
|Topics in Digital Marketing||Fall||6|
|Introductory Data Science for Marketing||Fall||6|
|Customer Value Analytics||Spring||6|
|Research Methodology – Marketing||Spring||6|
|Ethics and Sustainability in Organizations||Spring||6|
|Marketing Law and Regulation||Fall||6|
|Managerial Economics: Theories and Marketing Applications||Fall||6|
|Behavioral Economics and Consumer Decision Making||Fall||6|
|Integrated Marketing Communication||Fall||6|
|Data and Artificial Intelligence Labs||Fall||8|
|Thesis Writing Seminar||Spring||4|
The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.
CFO Gruppo Leonardo - Finmeccanica
Graduated in Business & Management, 1996
Alessandra Genco is the CFO of Leonardo, the Italian aerospace and defense company. She was previously Vice President Group Finance, in charge of capital markets, treasury, investments and insurance activities.
Prior to joining Leonardo, she spent seven years in the US where she worked in the Investment Banking Division of Goldman Sachs as Vice President in their New York Office.
She covered clients across numerous industries, including financial sponsors. She holds an MBA from the Stanford Graduate School of Business and a M.Sc. in Economics from Luiss Guido Carli University. She is on the board of various companies, in Europe and in the US. Strongly committed to the theme of diversity, she serves as mentor of talented young women.
“Do not wait for things to happen, make them happen”. This is the most important lesson I learned from my academic and professional career.
After a Bachelor’s degree in Economics and Management from Luiss, I was accepted to the Double Degree program with Fudan University in Shanghai. I know that living and studying so far from home is not a common choice, but I am absolutely sure it pays dividends. It turned out to be an invaluable educational and personal experience, which provided me with a competitive advantage and the right skills to be successful in our multicultural business world.
After completing an internship with Intesa San Paolo’s Corporate and Investment Banking division in Shanghai, I started looking for new challenging experiences. Therefore, I applied for an off-cycle internship with J.P. Morgan Milan and after six thrilling months, they asked me to join as an Investment Banking Analyst in London, where I currently live.
Making your dreams reality requires “jumping off the cliff” and when I moved to China, I could not even imagine that I would have “landed” exactly where I had always dreamt to be.