Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.
The BI-Luiss Joint MSc in Marketing is held in two main different locations – Oslo and Rome. Moreover, thanks to study tours students will explore different parts of the world and understand how marketing and businesses in general really operate across the world. The program integrates academic, research-based, innovative marketing contents with hands-on company perspectives and visits. In this way, students get to put theory into practice, wherever in the world they are.Candidates who successfully complete the program will obtain the following two degrees upon graduation:
|Understanding the Consumer||Fall||6|
|Topics in Digital Marketing||Fall||6|
|Introductory Data Science for Marketing||Fall||6|
|Customer Value Analytics||Spring||6|
|Research Methodology – Marketing||Spring||6|
|Ethics and Sustainability in Organizations||Spring||6|
|Marketing Law and Regulation||Fall||6|
|Managerial Economics: Theories and Marketing Applications||Fall||6|
|Behavioral Economics and Consumer Decision Making||Fall||6|
|Integrated Marketing Communication||Fall||6|
|Data and Artificial Intelligence Labs||Fall||8|
|Thesis Writing Seminar||Spring||4|
The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.
CFO Gruppo Leonardo - Finmeccanica
Graduated in Business & Management, 1996
Alessandra Genco is the CFO of Leonardo, the Italian aerospace and defense company. She was previously Vice President Group Finance, in charge of capital markets, treasury, investments and insurance activities.
Prior to joining Leonardo, she spent seven years in the US where she worked in the Investment Banking Division of Goldman Sachs as Vice President in their New York Office.
She covered clients across numerous industries, including financial sponsors. She holds an MBA from the Stanford Graduate School of Business and a M.Sc. in Economics from Luiss Guido Carli University. She is on the board of various companies, in Europe and in the US. Strongly committed to the theme of diversity, she serves as mentor of talented young women.
It all started with my Bachelor’s thesis research on equity crowdfunding and its development in Italy. This research gave me a lot of insights on the startup world which encouraged me to pursue the Double Degree program in Innovation and Industrial Management at Luiss and Gothenburg University.
During both years at Luiss and GU, I also had the opportunity to deeply explore entrepreneurship, innovation and operations management subjects in a very practical manner including group projects and business cases.
In addition, both experiences allowed me to develop practical skills and to test them into multicultural environments. After a six-month internship at the Nissan Motor Europe HQ in Switzerland, I joined Volvo Cars Corp in Gothenburg, where I began the Global Graduate Program at the end of August 2017.