BI-Luiss Joint MSc in Marketing

120 ECTS
2 YEARS PROGRAM
Major of the Master’s Degree in Marketing

Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?

The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.

First Year at BI Norwegian Business School (starting in 2020-21)

CourseSemesterCredits
Brand ManagementFall6
Service MarketingFall6
Understanding the ConsumerFall6
Topics in Digital MarketingFall6
Introductory Data Science for MarketingFall6
Customer Value AnalyticsSpring6
Marketing ResearchSpring6
Research Methodology – MarketingSpring6
Sustainable MarketingSpring6
Ethics and Sustainability in OrganizationsSpring6
60

Second Year at Luiss University (starting in 2021-22)

CourseSemesterCredits
Marketing Law and RegulationFall6
Managerial Economics: Theories and Marketing ApplicationsFall6
Behavioral Economics and Consumer Decision MakingFall6
Integrated Marketing CommunicationFall6
Performance MarketingFall6
Data and Artificial Intelligence LabsFall8
Thesis Writing SeminarSpring4
Master ThesisSpring18
60

The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.

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