Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.
The BI-Luiss Joint MSc in Marketing is held in two main different locations – Oslo and Rome. Moreover, thanks to study tours students will explore different parts of the world and understand how marketing and businesses in general really operate across the world. The program integrates academic, research-based, innovative marketing contents with hands-on company perspectives and visits. In this way, students get to put theory into practice, wherever in the world they are.Candidates who successfully complete the program will obtain the following two degrees upon graduation:
|Understanding the Consumer||Fall||6|
|Topics in Digital Marketing||Fall||6|
|Introductory Data Science for Marketing||Fall||6|
|Customer Value Analytics||Spring||6|
|Research Methodology – Marketing||Spring||6|
|Ethics and Sustainability in Organizations||Spring||6|
|Marketing Law and Regulation||Fall||6|
|Managerial Economics: Theories and Marketing Applications||Fall||6|
|Behavioral Economics and Consumer Decision Making||Fall||6|
|Integrated Marketing Communication||Fall||6|
|Data and Artificial Intelligence Labs||Fall||8|
|Thesis Writing Seminar||Spring||4|
The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.
Senior Partner / Managing Director - The Boston Consulting Group
Graduated in Business & Management, 1992
Vincenzo Tortorici is currently a Senior Partner & Managing Director of The Boston Consulting Group, where he is a core member of the Financial Institutions and of the Private Equity practices.
Vincenzo is a senior banking professional with more than 20 years of experience and a broad range of expertise across the corporate finance/M&A, private equity and banking sectors. Over the course of his career, he has advised several leading institutions through complex M&A moves and has also served as senior executive.
Prior to joining BCG in 2017, he worked in Unicredit’s Corporate and Investment Banking Division as Global Head of Financial Institutions. He previously led the bank’s global M&A business within the Corporate and Investment Banking Division. Vincenzo was also a Senior Partner at McKinsey & Company, where – over 15 years across the London, Copenhagen and Milan offices – he served major banking institutions, insurance companies and private equity players. Early in his career, Vincenzo was an Associate (in NY and London) at Morgan Stanley in the M&A Department and an Analyst at Bain & Company. Vincenzo holds an MBA from the MIT Sloan School of Management and a degree in Economics from Luiss University.
QTEM Masters Network
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.