Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.
|Understanding the Consumer||Fall||6|
|Topics in Digital Marketing||Fall||6|
|Introductory Data Science for Marketing||Fall||6|
|Customer Value Analytics||Spring||6|
|Research Methodology – Marketing||Spring||6|
|Ethics and Sustainability in Organizations||Spring||6|
|Marketing Law and Regulation||Fall||6|
|Managerial Economics: Theories and Marketing Applications||Fall||6|
|Behavioral Economics and Consumer Decision Making||Fall||6|
|Integrated Marketing Communication||Fall||6|
|Data and Artificial Intelligence Labs||Fall||8|
|Thesis Writing Seminar||Spring||4|
The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.
Segretario Generale Ministero degli Affari Esteri e della Cooperazione Internazionale
Graduated in Political Science, 1982
Secretary General of the Ministry of Foreign Affairs and International Cooperation of the Republic of Italy, Ambassador Elisabetta Belloni assumed her duties on May 5th 2016, after holding the post of Chief of Cabinet of the Minister of Foreign Affairs and International Cooperation of Italy, Hon. Paolo Gentiloni, from June 2015 to May 2016. Born in Rome in 1958, she studied Political Science at Luiss Guido Carli University of Rome, where she graduated in 1982. She joined the Foreign Service in 1985.
In August 1986 she was seconded to the United Nations Industrial Development Organisation (UNIDO) in Vienna. As Second Secretary in the Office for the Conference on Security and Cooperation in Europe CSCE (1989-1992), she represented Italy at the Vienna Negotiations as Deputy Head of Delegation for CSBM (Confidence and Security Building Measures). She was also Member of the Italian Delegation to the Helsinki Meeting on CSCE negotiations (1992).
She was First Secretary at the Italian Permanent Mission to the International Organisations in Vienna (1993-1996) and Head of the Economic and Commercial Office in the Embassy of Italy in Bratislava (1996-1999).
Back to Rome, she served in the Directorate-General for European Countries and then as Chief of Cabinet to the Under-Secretary of State in charge of European Affairs (2002-2004). As Head of the Ministry’s Crisis Management Unit from 2005 to 2008, she was in charge of the Italian response to major international crises and natural catastrophes.
Ambassador Belloni held the posts of Director General for Development Cooperation (2008 – 2012) and Director General for Human Resources, Budget and Innovation (2013 – 2015) in the Italian Foreign Ministry. She is a member of the Luiss Board of directors.
QTEM Masters Network
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.