Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.
The BI-Luiss Joint MSc in Marketing is held in two main different locations – Oslo and Rome. Moreover, thanks to study tours students will explore different parts of the world and understand how marketing and businesses in general really operate across the world. The program integrates academic, research-based, innovative marketing contents with hands-on company perspectives and visits. In this way, students get to put theory into practice, wherever in the world they are.Candidates who successfully complete the program will obtain the following two degrees upon graduation:
|Understanding the Consumer||Fall||6|
|Topics in Digital Marketing||Fall||6|
|Introductory Data Science for Marketing||Fall||6|
|Customer Value Analytics||Spring||6|
|Research Methodology – Marketing||Spring||6|
|Ethics and Sustainability in Organizations||Spring||6|
|Marketing Law and Regulation||Fall||6|
|Managerial Economics: Theories and Marketing Applications||Fall||6|
|Behavioral Economics and Consumer Decision Making||Fall||6|
|Integrated Marketing Communication||Fall||6|
|Data and Artificial Intelligence Labs||Fall||8|
|Thesis Writing Seminar||Spring||4|
The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.
Bvlgari Global Marketing and Communication Vice President
Graduated in BUSINESS & MANAGEMENT, 1991
Carla Liuni was born in a small town called Catanzaro in Calabria. She is the first of three sisters and thanks to her father’ support at the age of 18 Carla attended Luiss University in Rome where she got a degree in Economics as well as a Master Degree in Marketing.
Carla had an exciting career with P&G for over 20 years in London, Germany, Geneva and Singapore.
She has spent over 10 years in Prestige category across a variety of brands and roles. She played a key leadership role in transforming the Dolce & Gabbana business from a relatively small fragrance brand, when P&G acquired it, to what is today recognized as one of the leading Beauty house in the market. She then moved to Singapore as Regional Commercial leader for Asia Pacific, where she led the business back to double digit growth while making powerful interventions to the organization structure and built capabilities to ensure in market competitiveness.
When she left P&G, Carla was General Manager of Prestige Luxury Brands. In this role, she had been responsible for leading portfolio (Gucci, DG, Hugo Boss, AMcQueen, Stella Mcartney…) and innovation strategies for global top and bottom line.
In 2015 she took over as BVLGARI Global Marketing and Communication Vice President. She is now responsible for marketing and communication vision, strategy and implementation worldwide for the Bulgari brand across the 5 BU’s (jewelry, watches, accessories, fragrances and hotels).
She owns brand image and overall visibility of the brand (paid, owned and earned) across the world. She is accountable for global A&P spending, investment choices by BUs, by region and by mktg activities (ATL and BTL).
Carla is married and has three very energetic boys aged fifteen, eleven and ten.
QTEM Masters Network
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.