STUDY AT LUISS UNIVERSITY, Rome for 2018/2019
Carla Liuni was born in a small town called Catanzaro in Calabria. She is the first of three sisters and thanks to her father’ support at the age of 18 Carla attended Luiss University in Rome where she got a degree in Economics as well as a Master Degree in Marketing.
Carla had an exciting career with P&G for over 20 years in London, Germany, Geneva and Singapore.
She has spent over 10 years in Prestige category across a variety of brands and roles. She played a key leadership role in transforming the Dolce & Gabbana business from a relatively small fragrance brand, when P&G acquired it, to what is today recognized as one of the leading Beauty house in the market. She then moved to Singapore as Regional Commercial leader for Asia Pacific, where she led the business back to double digit growth while making powerful interventions to the organization structure and built capabilities to ensure in market competitiveness.
When she left P&G, Carla was General Manager of Prestige Luxury Brands. In this role, she had been responsible for leading portfolio (Gucci, DG, Hugo Boss, AMcQueen, Stella Mcartney…) and innovation strategies for global top and bottom line.
In 2015 she took over as BVLGARI Global Marketing and Communication Vice President. She is now responsible for marketing and communication vision, strategy and implementation worldwide for the Bulgari brand across the 5 BU’s (jewelry, watches, accessories, fragrances and hotels).
She owns brand image and overall visibility of the brand (paid, owned and earned) across the world. She is accountable for global A&P spending, investment choices by BUs, by region and by mktg activities (ATL and BTL).
Carla is married and has three very energetic boys aged fifteen, eleven and ten.
After a Bachelor’s degree in Economics and Management, I enrolled in the Master’s program in Finance and participated in QTEM, an amazing experience both at an academic level and at a personal level, which helped me develop useful skills for the future market.
I now live in Frankfurt, where I work as an analyst in the Finance Directorate of the European Central Bank, dealing with budgeting, strategic planning, project governance and management reporting. In the future I’d like to continue this career in large-scale international institutions.
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